Advertising Confluence: Transitioning Marketing - download pdf or read online

By A. Arora,S. Bacouël-Jentjens

advertisements Confluence bargains a different mixture of either conventional and modern social media pondering advertisements and built-in model promotions in the course of the international. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens assemble articles that examine inventive social advertisements in US, France, and Tunisia and supply a large spectrum of ads confluence from either the constructed and rising international. individuals specialize in either empirical stories with sensible program in addition to examinations of theoretical and methodological advancements within the box of ads stories. In all, they learn the wide variety of worldwide and native ads ideas, the intensity of built-in advertising communications, and the way forward for social media advertising.

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Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research) by A. Arora,S. Bacouël-Jentjens


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