Advertising and Violence: Concepts and Perspectives by Nora J. Rifon,Marla B Royne,Les Carlson PDF

By Nora J. Rifon,Marla B Royne,Les Carlson

Advertising and Violence identifies and analyzes the $64000 concerns with regards to violence in ads and its total results on society. The e-book relies on a broadly brought up targeted factor of the Journal of Advertising and contains 8 new chapters that extend the book's coverage.

The target of the booklet is to assemble a compendium of present pondering, views, theoretical viewpoints, and study suitable to the violence and advertisements interface. The bankruptcy authors, all amazing specialists within the box, take a multidisciplinary method that includes views from disciplines except advertising and marketing so as to offer a broad-based view of ways ads and violence coalesce and the coverage implications of this juxtaposition.

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Advertising and Violence: Concepts and Perspectives by Nora J. Rifon,Marla B Royne,Les Carlson

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